Hey, have you ever read the book “The One Thing”?
If yes, awesome, you know what I am going to talk about.
If not, let me tell you: in this book, Gary W. Keller and Jay Papasan talk about how to reach your desired destination.
And the secret they share?
Do one thing. Not five. Not ten. Just one.
Every successful person has followed the same rule, the rule of One Thing.
A lady on Twitter used that same philosophy to grow her business to $100k.
By the way, I’m Anirban, I break down how creators and brands use email sales funnels to make money.
Today we’re talking about Madz, a 21-year-old from a third-world country who’s made over $100K, just from Twitter.
She teaches her clients how to do the same.
In today’s breakdown, let’s look at exactly how she does it.
Breakdown
As you know, people often use pinned posts on Twitter to showcase their offer to their Ideal Customer Profile (ICP).
Madz did the same, she pinned a tweet that clearly explains how her model works.
Here’s how her email sales funnel looks:
Madz writes daily tweets, where she shares insights and speaks directly to her ICP’s pain points, fears, and desires.
Then, she invites people to join her email list, where she teaches about offer creation and sales.
But her emails are more than just what she promises.
She uses her list to make daily asks.
One email, one ask. Every single day.
And the most important part?
She doesn’t have multiple offers.
She has one offer, but she presents it in multiple ways.
From the outside, it looks simple.
But the content game and daily email discipline?
That’s a whole different ball game
Why her emails work:
Madz openly says her emails aren’t the best.
But she’s mastered the art of copy and offers.
Every email is based on what you’re probably facing right now.
And under every email, she makes an ask.
Key Takeaways:
You don’t need 2 or 3 social channels to sell.
You need 1 social platform + 1 email list.
That combo alone can outperform trying to be everywhere.
End Note:
Now you know the strategy that can take you to $100K in the next 365 days.
Using just one platform, daily emails, and one solid offer.
Nothing fancy. Nothing extraordinary.
Just consistency + deep understanding of your ICP and human psychology.
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Do you have questions or suggestions? Drop a comment, I’d love to hear from you.
Thanks for reading 🙌
Don’t forget to check my daily emails, where I teach you how to monetize your email list.
Also, I host a podcast too, check this out on YouTube.