Hey,
As you know, I’ve started Insideletter as a BTS newsletter.
But,
As you know, I’ve been running two brand verticals:
Email
Nomad
Managing both has become overwhelming.
Though I’ve always considered myself a jack of all trades, I’ve come to realise that trying to juggle everything is taking a toll on me.
As the book ‘The One Thing’ wisely says: “If you chase two rabbits, you will catch neither.”
Lately, I’ve felt that deeply. I’ve stretched myself too thin, and now it’s backfiring.
So, after much thought, I’ve made the tough decision to pause all activities related to my travel brand effective immediately.
That means:
❌ No more newsletters
❌ No new podcast episodes
(Although one final podcast episode is already scheduled. It will be my last one for now, as I want to honour that commitment.)
And that also means I won’t be able to write the BTS.
Does that mean it’s all over?
Nah!
I’ll shift Insideletter’s trajectory.
As you know, I’ve been building Insideletter as a newsletter brand.
And there are two verticals.
BTS
& Cohort
But as I won’t be able to write the BTS, then why not do what I am trying to do here.
Didn’t get me right?
Well, why don’t I help you grow your newsletter with Insideletter, which will replace the BTS vertical?
You can read my free content and do it yourself, or join my cohort.
Both options will be there for you, what say?
But, the problem is if I only position this as a place where you’ll learn how to grow a newsletter, it’ll be a broad one and I don’t want to be like any other newsletter.
So, I need some time.
I’ll think and come up with the best way to position myself and help you grow your newsletter.
Now, the question is, are you with me?
