Email sales funnel of LinkedIn’s #1 speaking coach

here’s how she does it

The public speaking coach has done it all.

From marketing, PR, and communication skills training to improv, theatre, stand-up comedy, and even running her own filmmaking agency and then, she discovered her Ikigai as a speaking coach.

She has trained over 300 entrepreneurs and executives to become confident and effective speakers. She's a 3-time TEDx speaker and is recognised as the #1 speaking coach on LinkedIn.

Yes, really big names have taken coaching from her.

We’re talking about Nausheen.

I discovered her through Jasmin's community, and ever since, I’ve been hooked.

Her videos have taught me so much about speaking and confidence.

Breakdown:

As an email guy, I’m always observing what people are doing with their email marketing, and I did the same with Nausheen.

Initially, she wasn’t putting much effort into her emails, but you know how it is, everyone is becoming more aware of email marketing these days.

So, she started creating lead magnets and promoting them on LinkedIn. Here are a couple:

1. 5-Day EEC Challenge (Speak Fearlessly)

2. A targeted resource to solve a specific pain point

Each email in the 5-Day EEC (Speak Fearlessly) series comes with:

• One personal story

• an insight

• A YouTube video link

• An invitation to work with her

Landing Pages

Each of Nausheen’s landing pages follows a similar structure, she just tweaks the hero copy depending on the offer. I’ve got to say, I really like the layout. It includes testimonials, which instantly build trust and add credibility.

Once you sign up for the 5-Day EEC or any of her lead magnets, you’re also added to her weekly newsletter list.

Relaunch + New Program

After taking a short break, she came back and launched her new program called Confidence Accelerator.

Also, her website pop-up offers free resources. But to get them, you’ll need to provide your email. Classic funnel strategy.

Her funnel, In a Nutshell:

She offers a free resource

You give your email

She nurtures through email and eventually offers her 1:1 coaching or Bootcamp.

Key Takeaways

• Always give value to grow your email list

• Your niche doesn’t matter, you still need an email list

• Sales become easier when they’re subtle

I’ll keep breaking down other creators' and brands' sales funnels.

Subscribe if you’re into this kind of stuff.

You can always suggest a brand or creator for the breakdown.

Thanks for reading, I appreciate you.

---

You can check my podcast.

Also, read my daily emails.