6-week newsletter coaching programme.
Overall weekly structure
Each week includes:
Sessions
Assignment/challenge
Resources/tools
Growth tactic of the week
Week 1: Foundation & strategy
Goal: Clarify your newsletter's purpose, audience, and unique value proposition (UVP).
Session:
Define your newsletter's "job to be done"
Choose a niche and go 2 levels deeper
Select your newsletter type
Pick a newsletter name and domain
Decide on a sending schedule
Create a content template for consistency
Action:
Define your UVP
Choose a platform
Draft your welcome email
Resources:
Ideal audience worksheet
Comparison chart of platforms
Week 2: Content strategy & planning
Goal: Build a system to create valuable, consistent content.
Session:
Develop a content calendar
Write for engagement
Repurpose content for social media
Action:
Choose your format
Create a 6-week content calendar
Write your first issue
Resources:
Content calendar template
Email writing formulas
Week 3: Design, tech & automation
Goal: Set up your backend for delivery and automation.
Session:
Design an engaging layout (minimal but effective)
Set up automations: welcome sequences, tagging, etc.
Mobile optimisation and deliverability tips
Action:
Set up your welcome sequence
Design your template
Test your first issue
Resources:
Newsletter design swipe file
Automation checklist
Week 4: Growth part 1 (organic traffic & community)
Goal: Leverage existing platforms to drive free traffic.
Session:
How to promote on social
Building authority with content
Cross-promotion in communities
Action:
Choose your main growth channel
Schedule 3 posts per week promoting your newsletter
Join and engage in 2+ communities
Resources:
Social content ideas
Promo calendar template
Week 5: Growth part 2 (collaborations & lead magnets)
Goal: Scale with partnerships and lead generation.
Session:
Cross-promotions and newsletter swaps
Guest contributions and interviews
Building and promoting lead magnets
Action:
Create 1 lead magnet
Set up 1 cross-promotion
Reach out to 2 partners
Resources:
Email outreach templates
Lead magnet ideas list
Week 6: Launch + optimise
Goal: Launch officially (if not already) and analyse and optimise.
Session:
How to analyse key metrics (open rates, CTR, unsubscribes)
A/B testing basics
Setting long-term goals and growth systems
Action:
Analyse performance so far
Test one subject line and one CTA
Create a 3-month post-launch plan
Resources:
Email analytics dashboard template
Newsletter growth tracking sheet
Excited to be part of this cohort! Can’t wait to learn from each other and try out new things together!!!!
I'm currently running a beta programme, but soon I will start a paid one. interested?
Do let me know in the comments 👇🏻