Welcome to issue #009 of Insideletter!
Each week, I share 2–3 behind-the-scenes insights from growing my travel newsletter. I also highlight the strategies I'm using to grow the newsletter, so you can apply them to grow yours too.
Strategy I have applied:
WEPAC
WEPAC is a welcome email format.
Learnt from Matt McGarry.
W - Welcome
E - Expectations
P - Primary inbox
A - Ask for a reply
C - Click a link
Earlier in my welcome email, I hadn’t the “ask”, hadn’t the “link click”.
But I’ve added the components of the welcome email, and it’s here.
One thing to mention, in one of the earlier editions, I mentioned that I’ve added a poll.
Also, for Insideletter, I’ve changed the format. Took some inspiration from Justin Welsh.
Current subscribers of Wandering Wallet: 47 😭
30-day open rate: 30.11% 😎
CTR: 23.81% 🌚
Insideletter update
I’ve started the first (beta) batch of the Insideletter cohort.
Current subscribers of Insideletter: 71 😓
30-day view: 428 🙈
30-day open rate: 15.47% 🤧
Thanks for reading. See you soon.
Quick links:
Read my daily emails to learn how to monetise your email list.
Check the email marketing podcast.
Check my website
You can always say hi to me on LinkedIn and X. I would love to see you there.
If you enjoyed this read, the best compliment I could receive would be if you shared it with one person or restacked it.
Oh, and you can of course join my chat and ask your questions directly.
Talk soon,
Anirban “WEPAC” Das.