Insideletter cohort
6-week newsletter coaching programme.
Overall weekly structure
Each week includes:
Sessions
Assignment/challenge
Resources/tools
Growth tactic of the week
Week 1: Foundation & strategy
Goal: Clarify your newsletter's purpose, audience, and unique value proposition (UVP).
Session:
Define your newsletter's "job to be done"
Choose a niche and go 2 levels deeper
Select your newsletter type
Pick a newsletter name and domain
Decide on a sending schedule
Create a content template for consistency
Action:
Define your UVP
Choose a platform
Draft your welcome email
Resources:
Ideal audience worksheet
Comparison chart of platforms
Week 2: Content strategy & planning
Goal: Build a system to create valuable, consistent content.
Session:
Develop a content calendar
Write for engagement
Repurpose content for social media
Action:
Choose your format
Create a 6-week content calendar
Write your first issue
Resources:
Content calendar template
Email writing formulas
Week 3: Design, tech & automation
Goal: Set up your backend for delivery and automation.
Session:
Design an engaging layout (minimal but effective)
Set up automations: welcome sequences, tagging, etc.
Mobile optimisation and deliverability tips
Action:
Set up your welcome sequence
Design your template
Test your first issue
Resources:
Newsletter design swipe file
Automation checklist
Week 4: Growth part 1 (organic traffic & community)
Goal: Leverage existing platforms to drive free traffic.
Session:
How to promote on social
Building authority with content
Cross-promotion in communities
Action:
Choose your main growth channel
Schedule 3 posts per week promoting your newsletter
Join and engage in 2+ communities
Resources:
Social content ideas
Promo calendar template
Week 5: Growth part 2 (collaborations & lead magnets)
Goal: Scale with partnerships and lead generation.
Session:
Cross-promotions and newsletter swaps
Guest contributions and interviews
Building and promoting lead magnets
Action:
Create 1 lead magnet
Set up 1 cross-promotion
Reach out to 2 partners
Resources:
Email outreach templates
Lead magnet ideas list
Week 6: Launch + optimise
Goal: Launch officially (if not already) and analyse and optimise.
Session:
How to analyse key metrics (open rates, CTR, unsubscribes)
A/B testing basics
Setting long-term goals and growth systems
Action:
Analyse performance so far
Test one subject line and one CTA
Create a 3-month post-launch plan
Resources:
Email analytics dashboard template
Newsletter growth tracking sheet